Tag Archives: social media

Owning a Facebook Page over a Website

There has been quite a debate in the online marketing world around the topic of which tools or platforms to use to promote your business now that we’re in a world where Facebook has become ubiquitous. You’ve probably seen it in the past year that more and more businesses, large and small, have a presence [...]

eCommerce – Engaging in the Social Media conversation

Massive adoption of social networking websites such as Facebook as well as the commonality of reading reviews and ratings on online shopping sites such as Amazon have transformed the Internet into a “Social Media” platform prone to enabling conversation between users. In “Groundswell: Winning in a World Transformed by Social Technologies” published by the Harvard [...]