Do you have an email marketing or newsletter strategy? If you don’t, you’re seriously missing an opportunity to make more money. Email marketing, or the science of sending out newsletters to your customers or audience, is one of the oldest online marketing tactics and remains to this day, the most rewarding initiative you can implement [...]
Tag Archives: online marketing
The virtuous cycle of online marketing
January 20, 2011 – 2:46 pm
Hearing about or knowing how to use various online marketing tactics doesn’t deliver as much value as understanding the underlying dynamics of marketing and the tangible value these bring to a business or an organisation. Whether online or in the traditional business world, the fundamental dynamics are the same for the most part. However online [...]
Focusing on Online Performance
June 8, 2009 – 9:44 pm
We believe that every website should have a clearly defined purpose, provide a great user experience, and produce performance driven results. What do you expect from your website? More than often, businesses, organizations, and individuals don’t know how to answer the simple question: what is the purpose of your website? Websites tend to be defined [...]
Online Marketing Success Pyramid
June 23, 2008 – 1:54 pm
Online Marketing is basically the adaptation of traditional marketing practices to the online media channel (i.e, the Web). As with any new communication channel there is a maturity curve through which businesses have to experiment and figure out how to get the best value for the time and money they invest in growing their presence [...]
eCommerce – SEO advice for retail websites
May 13, 2008 – 10:24 am
SEO stands for “Search Engine Optimization” and it relates to the science of fine tuning a website and its content so that Search Engines such as Google, Yahoo or MSN can better analyze (or “crawl”) and rank the website in search results. Another aspect of SEO is to increase your online presence on other websites [...]
