WebTarget offers Strategic Consulting services in order to help organizations define the appropriate web strategy that will maximize online conversions for defined business goals and monetize online assets for websites such as audience, content, products and services.

We see websites as media (or communication) products in the traditional sense of business and marketing.

These “products” usually go through a life cycle as follows:

• Planning: understanding the expected business objectives and potential revenue streams is essential to position the product and define its Return on Investment (ROI).
• Positioning: understanding the competitive landscape, defining and understanding the targeted audiences, defining the product requirements and its legacy (in the case of already existing websites), and finally the outcomes and benefits delivered to the customer.
• Production: project management, design, programming, 3rd party integration, hosting
• Promotion: marketing and promotional plan (online and offline), distribution channels and technologies (online and mobile for example)
• Performance: measuring outcomes, improving product positioning, features and overall promotion. Improving performance usually dramatically impacts the Return on Investment (ROI).

WebTarget offers its greatest value when:

• Defining the website marketing positioning, 
• Defining the online business plan, 
• Defining the website functional requirements, 
• Defining the promotional strategy (SEO/SEM, PPC, email marketing, link building, as well as traditional means)
• Helping choose the best partner for designing and programming the website,
• Managing the website production process (project management),
• Measuring & improving overall online performance through web analytics.

Even though when it comes to website production WebTarget usually focuses on project management, we also provide the services for designing, programming, deploying, search engine optimizing (SEO), search engine marketing (SEM), Pay-Per-Click Campaigns, hosting and maintaining websites.

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