eCommerce websites of leading online retailers are usually a great example of how to empower customers and how to generate higher conversion rates (from browser to buyer) and lower shopping cart abandonment.
Here is a list of the 20 most successful Web features addressing all aspects of the eCommerce life cycle.
eCommerce websites of leading online retailers are usually a great example of how to empower customers and how to generate higher conversion rates (from browser to buyer) and lower shopping cart abandonment.
Here is a list of the 20 most successful Web features addressing all aspects of the eCommerce life cycle.
MERCHANDISE PROMOTION
1. Online & offline coupons
Create buying incentives by displaying or sending coupons that can be redeemed online (through promotional codes) or in store (with flyers).
eCommerce is the fastest growing retail channel in North America as buying on the Internet is becoming more and more appealing to consumers. However, not all customers feel comfortable buying online compared to physically buying in traditional stores.
A study from Allurent, an eCommerce platform provider who released a Merchandising Survey in September 2006 gives us some insight into the buying habits of online customers in the US.
Many companies cannot afford to implement a fully functional eCommerce website. They either don’t have the financial resources immediately available or they haven’t made the organizational changes to support their strategy (changing workflow processes, training and/or hiring staff).
This doesn’t mean however, that their businesses can’t benefit from their websites while they’re gearing towards eCommerce. I suggest we take a look at the different “stages of maturity” of websites, at what they mean from a business perspective, and the benefits organizations can expect from them.
