Social Media
3
May 2011
0

10 great reasons to run an Online Contest

By Maia Kapahi

Online Contest ImageOnline contests are all the rave right now. Here are 10 reasons why you should give them a try and promote your brand online and on social networks such as Facebook and Twitter.

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8
Feb 2011
0

Plan for a successful online coupon strategy – part 1

By Maia Kapahi

Coupon Deals image

If you are looking to promote your business, attract new customers, and retain loyal customers without necessarily making a huge upfront investment, coupons are definitively worth looking into.

You may not have noticed this, but recently, out of nowhere everyone seems to be crazy about coupons.

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3
Jan 2011
3

Owning a Facebook Page over a Website

By Stephane Lagrange

There has been quite a debate in the online marketing world around the topic of which tools or platforms to use to promote your business now that we’re in a world where Facebook has become ubiquitous.

You’ve probably seen it in the past year that more and more businesses, large and small, have a presence on Facebook through Facebook “Pages” (previously called Fan Pages). Most noticeable of course are the businesses your friends and contacts are involved with, and that they “Like”.

In the context of a difficult economy or just by being sensitive about your marketing resources (time and money), the following question then becomes very legitimate: does it still make sense to have a website or should I only have a Facebook Page to promote my business?

Let’s look at the pros and cons of owning a Facebook Page instead of a website. Read More