Do you have an email marketing or newsletter strategy?
If you don’t, you’re seriously missing an opportunity to make more money.

Email marketing, or the science of sending out newsletters to your customers or audience, is one of the oldest online marketing tactics and remains to this day, the most rewarding initiative you can implement for your business or organisation. Read More

Online Marketing is basically the adaptation of traditional marketing practices to the online media channel (i.e, the Web). As with any new communication channel there is a maturity curve through which businesses have to experiment and figure out how to get the best value for the time and money they invest in growing their presence in that space. But at the end of the day, beyond creating awareness and growing share of voice, organizations need to build trust.

I have come across Matt McGee’s simple and brilliant SEO Success Pyramid which was inspired by coach John Wooden Pyramid of Success. Read More

SEO stands for “Search Engine Optimization” and it relates to the science of fine tuning a website and its content so that Search Engines such as Google, Yahoo or MSN can better analyze (or “crawl”) and rank the website in search results. Another aspect of SEO is to increase your online presence on other websites that would link back to your website – a concept called “link building”.

Having an eCommerce website is not enough. Customers must be able to find you in the galaxy of hundreds of online retailers. The better your website is ranked in search engines and referenced on other websites (such as blogs or social networks), the more traffic you will get, which will then lead to more sales conversions. Read More