Online contests are all the rave right now. Here are 10 reasons why you should give them a try and promote your brand online and on social networks such as Facebook and Twitter.
Marketing
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May 2011
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8
Feb 2011
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If you are looking to promote your business, attract new customers, and retain loyal customers without necessarily making a huge upfront investment, coupons are definitively worth looking into.
You may not have noticed this, but recently, out of nowhere everyone seems to be crazy about coupons.
27
Jan 2011
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Do you have an email marketing or newsletter strategy?
If you don’t, you’re seriously missing an opportunity to make more money.
Email marketing, or the science of sending out newsletters to your customers or audience, is one of the oldest online marketing tactics and remains to this day, the most rewarding initiative you can implement for your business or organisation. Read More
20
Jan 2011
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Hearing about or knowing how to use various online marketing tactics doesn’t deliver as much value as understanding the underlying dynamics of marketing and the tangible value these bring to a business or an organisation.
Whether online or in the traditional business world, the fundamental dynamics are the same for the most part. However online marketing has more affordable, and more important, measurable tools.
14
Jan 2011
2
Most business owners I meet are often dazzled by the array of platforms, tools and practices that are available today on the Internet to promote their products and services. Their concerns often revolve around making sure they’re doing the right thing. Should we have a blog? Should we be on Twitter? Have a Facebook page? Make podcasts? Use a location based service like Gowalla? Etc.
I often surprise them by saying: hey sure, you could do all these things but why? What benefits do you expect from them? What issues do you have that you expect them to solve?
I answer their questions with more questions hence confusing them even more. Read More
3
Jan 2011
3
There has been quite a debate in the online marketing world around the topic of which tools or platforms to use to promote your business now that we’re in a world where Facebook has become ubiquitous.
You’ve probably seen it in the past year that more and more businesses, large and small, have a presence on Facebook through Facebook “Pages” (previously called Fan Pages). Most noticeable of course are the businesses your friends and contacts are involved with, and that they “Like”.
In the context of a difficult economy or just by being sensitive about your marketing resources (time and money), the following question then becomes very legitimate: does it still make sense to have a website or should I only have a Facebook Page to promote my business?
Let’s look at the pros and cons of owning a Facebook Page instead of a website. Read More
8
Jun 2009
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We believe that every website should have a clearly defined purpose, provide a great user experience, and produce performance driven results.
What do you expect from your website?
More than often, businesses, organizations, and individuals don’t know how to answer the simple question: what is the purpose of your website? Websites tend to be defined by either their functionality or their design. Rarely are they described in terms of their purpose, their user experience, and the positive outcomes expected from online visitors.
Posted in : Marketing
20
Jul 2008
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Massive adoption of social networking websites such as Facebook as well as the commonality of reading reviews and ratings on online shopping sites such as Amazon have transformed the Internet into a “Social Media” platform prone to enabling conversation between users.
In “Groundswell: Winning in a World Transformed by Social Technologies” published by the Harvard Business Press, Charlene Li & Josh Bernoff, both from Forrester Research, state that: Read More
23
Jun 2008
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Online Marketing is basically the adaptation of traditional marketing practices to the online media channel (i.e, the Web). As with any new communication channel there is a maturity curve through which businesses have to experiment and figure out how to get the best value for the time and money they invest in growing their presence in that space. But at the end of the day, beyond creating awareness and growing share of voice, organizations need to build trust.
I have come across Matt McGee’s simple and brilliant SEO Success Pyramid which was inspired by coach John Wooden Pyramid of Success. Read More
13
May 2008
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SEO stands for “Search Engine Optimization” and it relates to the science of fine tuning a website and its content so that Search Engines such as Google, Yahoo or MSN can better analyze (or “crawl”) and rank the website in search results. Another aspect of SEO is to increase your online presence on other websites that would link back to your website – a concept called “link building”.
Having an eCommerce website is not enough. Customers must be able to find you in the galaxy of hundreds of online retailers. The better your website is ranked in search engines and referenced on other websites (such as blogs or social networks), the more traffic you will get, which will then lead to more sales conversions. Read More
6
May 2008
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Statistics Canada has just released its “Electronic commerce and technology” report for 2007.
In 2006, online sales in Canada reached $49.9 billion, a staggering increase of almost 40% compared to 2005 with $31.4 billion sales related to B2B and $15.1 billion related to B2C.
Here is what the report reveals for 2007:
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Online sales have increased 26% in 2007. This is the sixth consecutive year confirming a sustained two digit growth in eCommerce in Canada.
25
Apr 2008
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Retailers who have embraced online marketing and eCommerce are reaping the benefits of experienced consumers who use the Internet channel to search and discover products before making a purchase decision. The most noticeable outcome is that online browsing converts consumers into store buyers.
In a recent report on Multi-Channel Retailing in the US, Jeffrey Grau, senior analyst for eMarketer says that: “US consumers now routinely use various combinations of a retailer’s stores, website and catalogues, even during the course of a single transaction. One consequence of this is that online product research is driving more store sales than online sales.“
23
Apr 2008
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A lot of attention has been given lately to the amazing double digit growth of eCommerce in the US.
Forrester Research has released a couple of critical reports that explain this phenomenon:
- State of Retailing Online 2008 (in association with Shop.org)
- U.S. E-Commerce Forecast: 2008 to 2012
Online retail will increase 17% in 2008
Forrester sets the trends for the next 5 years with online retail sales in the US of:
15
Jan 2008
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It is very popular to come up with a host of predictions at the outset of a new year.
Here are 10 of the best predictions I have found relevant to eCommerce. Some of them have been adapted or inspired by other trends in the Web Industry.
1. Impact from a much feared recession in the US
The fluctuation of the dollar and the state of the economy in the USA will impact online retailers on both sides of the border.
28
Sep 2007
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To follow-up on my latest post, here is some fresh information from eMarketer.com whose latest article is on “Holidays season eCommerce projections” in the US.
Even though the holiday season sales are expected to slow down in the US, TNS Retail Forward predicts that:
“[...] online sales would be the bright spot for retailing, bringing in nearly $42 billion in the fourth quarter of 2007, up from $35 billion in the fourth quarter of 2006.”
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