Hearing about or knowing how to use various online marketing tactics doesn’t deliver as much value as understanding the underlying dynamics of marketing and the tangible value these bring to a business or an organisation.
Whether online or in the traditional business world, the fundamental dynamics are the same for the most part. However online marketing has more affordable, and more important, measurable tools.
Most business owners I meet are often dazzled by the array of platforms, tools and practices that are available today on the Internet to promote their products and services. Their concerns often revolve around making sure they’re doing the right thing. Should we have a blog? Should we be on Twitter? Have a Facebook page? Make podcasts? Use a location based service like Gowalla? Etc.
I often surprise them by saying: hey sure, you could do all these things but why? What benefits do you expect from them? What issues do you have that you expect them to solve?
I answer their questions with more questions hence confusing them even more. Read More
There has been quite a debate in the online marketing world around the topic of which tools or platforms to use to promote your business now that we’re in a world where Facebook has become ubiquitous.
You’ve probably seen it in the past year that more and more businesses, large and small, have a presence on Facebook through Facebook “Pages” (previously called Fan Pages). Most noticeable of course are the businesses your friends and contacts are involved with, and that they “Like”.
In the context of a difficult economy or just by being sensitive about your marketing resources (time and money), the following question then becomes very legitimate: does it still make sense to have a website or should I only have a Facebook Page to promote my business?
Let’s look at the pros and cons of owning a Facebook Page instead of a website. Read More
We believe that every website should have a clearly defined purpose, provide a great user experience, and produce performance driven results.
What do you expect from your website?
More than often, businesses, organizations, and individuals don’t know how to answer the simple question: what is the purpose of your website? Websites tend to be defined by either their functionality or their design. Rarely are they described in terms of their purpose, their user experience, and the positive outcomes expected from online visitors.
Online marketing is increasingly complex and organizations are often lost in the maze of Online vs. Social vs. Mobile not knowing how best to invest their marketing dollars with the most effective tactics.
We help you define your online marketing plans by exploring the most effective online tactics to promote your brand and your products on the Web and on Social Networks.
