From our Blog

Viral Contest Design

Our Viral Contest Technology

Discover Contest Igniter, the Viral Contest platform we have developped and launched in 2011.

Why run an online contest / sweepstakes?

Because it is a very effective way to:

Promote your brand.
Engage your loyal customers by participating in a photo contest (for example).
Grow your email database or newsletter subscriber list.
Leverage the viral effect of social media and attract new customers.
Drive more traffic to your website or Facebook Page.
Increase the number of fans on your Facebook Page.
Gather customer data (participant must complete a form before entering the contest).

Read about 10 great reasons why you should run a contest on our blog.

Viral Contest/Sweepstake Types

We design, program and implement viral contests on your website as well as on your Facebook Page of the following types:

Simple contest form on your website that we can then promote on Facebook by adding an iFrame Tab to your Page.
Contest form that enables participants to upload photos and videos on your website to select from. We can then promote it on Facebook by adding an iFrame Tab to your Page.
Facebook Apps with Facebook Social Plugins that encourage participants to share and invite friends on Facebook.

We can add Viral tools to these contests that encourage participants to spread the word on Twitter, Facebook, and by email.

Each of of these types have different focuses and outcomes depending on the goals of your contest.

Our secret for successful Viral Contests

We have a track record of successful contests where we have driven over 50% conversion in newsletter subscriptions (sometimes up to 85% conversion).

Our success is based on the following best practices:

Client had Great prizes (5 prizes worth several hundred of dollars per contest).
Attractive Design.
An expertise in Usability.
A focus on Conversion (keep it simple).
Social media integration (viral effect).
Performance tracking with Analytics.