SEO – Search Engine Optimisation

Keywords & Website optimisation

We help you find the most relevant keywords for Search Engines that will drive the most qualified traffic to your websites. We use professional tools to test the relevance of each keyword before making a recommendation for implementation.

We will analyse the SEO ranking of your website and make a set of recommendations based on SEO best practices to be implemented in order to yield higher Search Engine Performance and increase traffic to your website.

Performance of SEO recommendations should be measured and tied into the Web Analytics tool used for the website (preferably Google Analytics) in order to track increase in traffic and to adjust keywords’ settings to increase performance when necessary.

Link building

The more websites link back to your site, the higher orgnic ranking you will get on search engines’ main result pages.

In order to increase the volume of traffic going to your website, but also to increase the importance (or weight) of the website in Search Engines, we search for all relevant sites (free or paid) on which your brand or products can be referenced.

Search Engine Pay Per Clic Advertising

We will find the most relevant keywords and design campaigns that will position your website on the first Search Results Page of Google on those keywords.

The relevance of these keywords is usually a combination of keywords that Search Engine Tools tell us are the most popular and other keywords specific to your business (such as regionalization or geo-location or the theme that you wish to promote) .

We then make recommendation to you with:

1. The list of recommended keywords that would provide the most click throughs with the average cost per click for each keyword. In other words, what the cost will be to you if a visitor clicks on an Ad related to that keyword on Google.
2. A list of campaigns that you could create in Google AdWords to promote the brand or specific product pages on the website.
3. An initial budget with monthly projections of estimated traffic from all campaigns so that the client can define performance goals that can be measured to assess the effectiveness of campaigns.