Online marketing is increasingly complex and organizations are often lost in the maze of Online vs. Social vs. Mobile not knowing how best to invest their marketing dollars with the most effective tactics.
We help you define your online marketing plans by exploring the most effective online tactics to promote your brand and your products on the Web and on Social Networks.
The marketing plan enables you to have a decision making tool based on a list of different marketing initiatives that could be executed to drive more traffic to your website. You will then be able to decide when to execute the appropriate actions depending on available financial and human resources.
The plan will identify:
- The main business goals that the plan will support;
- The key performance indicators that will measure the success of the plan;
- The marketing tactics that will offer the best return on investment;
- The expected performance on the tactics implemented;
- The costs involved in implementing each tactic throughout the year.
At WebTarget we look at the following 12 major digital marketing tactics which we set in perspective of organizations’ business & marketing objectives in order to define the most efficient and relevant Online/Social/Mobile Marketing Strategy to execute:
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As with everything we do, we base our recommendations on measurable and achievable Key Performance Indicators (KPI) and use best practice tools to measure performance of the tactics we implement. This enables us to adjust our implementations based on the response we get from our campaigns.
Please ask us before using the above illustration. Thank you.
Read more on how online marketing can help you:
- Increase your sales
- Grow your customer base
- Minimise your marketing costs
