Internet Retailer just released the 2008 edition of their now famous Top 500 Guide to the most successful US online merchants.

Having purchased and intensively used the 2007 edition myself in more than one instance, I can only recommend that you purchase this exhaustive and very affordable (under $100) source of competitive information.

This guide will reveal the sales and conversion rates of the best 500 online retailers. You will be able to analyze and compare within 14 retail categories the profile and practices of the best performing merchants.

As well as forecasting major trends for 2008, the guide also takes a macro view of the eCommerce industry and points out what worked and what did not in the past year.

They don’t call this guide “the bible of the web retailing market” lightly. Here you will find the following information about the top 500 best online performers:

• Online sales for Web sales for 2007, 2006, 2005 and 2004
• Conversion rates for 2007
• Average sales tickets on web
• List of web site features & functions
• Monthly web traffic and unique visitors
• Percentage of traffic from search engines, 2007 & 2006
• Paid and natural search engine rankings by category
• Merchandising categories
• Number of SKUs on the site
• etc.

You can read the full Guide description here.

You can order the Top 500 Guide here.

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