Online Marketing is basically the adaptation of traditional marketing practices to the online media channel (i.e, the Web). As with any new communication channel there is a maturity curve through which businesses have to experiment and figure out how to get the best value for the time and money they invest in growing their presence in that space. But at the end of the day, beyond creating awareness and growing share of voice, organizations need to build trust.

I have come across Matt McGee’s simple and brilliant SEO Success Pyramid which was inspired by coach John Wooden Pyramid of Success. Read More

The success of an eCommerce website greatly depends on how easy it is for customers to go through checkout and purchase an item. Online shopping carts are a feature that “brick and mortar” owners tend to take for granted but which has a huge impact on sales conversion.

It is now common knowledge that more than half of online shopping carts are abandoned before customers check out. The main reasons are usually related to usability issues but lately more price conscious consumers tend to spend more time browsing and price comparing before actually making a purchase. Read More