SEO stands for “Search Engine Optimization” and it relates to the science of fine tuning a website and its content so that Search Engines such as Google, Yahoo or MSN can better analyze (or “crawl”) and rank the website in search results. Another aspect of SEO is to increase your online presence on other websites that would link back to your website – a concept called “link building”.

Having an eCommerce website is not enough. Customers must be able to find you in the galaxy of hundreds of online retailers. The better your website is ranked in search engines and referenced on other websites (such as blogs or social networks), the more traffic you will get, which will then lead to more sales conversions. Read More

Statistics Canada has just released its “Electronic commerce and technology” report for 2007.

In 2006, online sales in Canada reached $49.9 billion, a staggering increase of almost 40% compared to 2005 with $31.4 billion sales related to B2B and $15.1 billion related to B2C.

Here is what the report reveals for 2007:

• Online sales have increased 26% in 2007. This is the sixth consecutive year confirming a sustained two digit growth in eCommerce in Canada.

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eCommerce websites of leading online retailers are usually a great example of how to empower customers and how to generate higher conversion rates (from browser to buyer) and lower shopping cart abandonment.

Here is a list of the 20 most successful Web features addressing all aspects of the eCommerce life cycle.

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