To follow-up on my latest post, here is some fresh information from eMarketer.com whose latest article is on “Holidays season eCommerce projections” in the US.

Even though the holiday season sales are expected to slow down in the US, TNS Retail Forward predicts that:

“[...] online sales would be the bright spot for retailing, bringing in nearly $42 billion in the fourth quarter of 2007, up from $35 billion in the fourth quarter of 2006.”

According to BurstMedia:

• 80% of US consumers said they would research gifts online.
• More than one-half of adult Internet users expected to make a holiday gift purchase online, up from 37.6% who did so in 2006.
• Respondents who expected to purchase gifts online this holiday season estimated they would spend 42.5% of their holiday budget on the Internet.

In times of economical slowdowns, shoppers seem to take advantage of eCommerce sites in order to find the best deals by price comparing and finding online seasonal promotions.

This is good news for retailers who have invested in eCommerce as they will continue to benefit from the online channel as sales decrease in brick and mortar stores.

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