I’ve conducted an eCommerce study based on a list of 110 major retailers in Canada (not including food retailers) that I found in a Kubas Consultant study on “Retail Market Status”.
I’ve narrowed the list down to 104 retailers because some retailers belong to the same company and/or have the same website.
The purpose of this analysis was to evaluate the options Canadian consumers have when they want to buy online.
In this sample, 71% of retailers in Canada are Canadian based, 23% are US based, 6% are not based in North America.
Here are the findings:
- 52% of retailers in Canada have an eCommerce enabled website. 67% of them are Canadian based.
- 40% of online retailers in Canada ship to Canada.
- 87% of non-Canadian retailers in Canada are eCommerce enabled and 47% of them ship to Canada.
- 92% of US retailers in Canada are eCommerce enabled and 46% of them ship to Canada.
- 38% of Canadian retailers are eCommerce enabled.
- 53% of non-Canadian based retailers in Canada have a dedicated Canadian website.
Even though 38% of Canadian based retailers sell online, they account for 67% of online retailers in Canada. It would be interesting to know how much revenue all these companies generate online in order to see if the proportions are the same. I’m still looking for reliable sources of information on that topic.
This qualitative study reveals that major Canadian retailers seem to dominate the eCommerce market – in presence at least – however there is still room to grow as only a little more than a third of them have eCommerce enabled websites.
The analysis also shows that Canadian consumers can shop online with only 40% of major retailers in Canada. This leaves room for smaller players to gain market share where these retailer don’t sell online. See my post on “The Age of the eCommerce Davids” on this topic.
The Excel source file on which this study is based is available upon request.
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